Udupp By Devika Raju began in 2022 with a passion for fashion and a desire to create something of her own.

At 24, Devika Raju took her first step into the world of fashion. With the constant support of her husband and a belief in her vision, what began as a small idea slowly grew into Udupp built patiently, thoughtfully, and one step at a time.

From the very beginning, Udupp has been about creating clothing that feels feminine, distinctive, and effortlessly beautiful. Every collection reflects Devika’s eye for design, bringing together contemporary silhouettes, thoughtful details, and a sense of elegance that feels distinctly Udupp.

What started as one woman’s passion has grown into a brand loved by thousands of women while still holding on to the same spirit with which it began.

What We Create

At Udupp, we create contemporary fashion for women who appreciate pieces that feel special without feeling complicated.

Our collections bring together modern silhouettes, feminine details, and carefully considered designs, created for everything from everyday moments to occasions worth dressing up for.

Each piece is designed with attention to the details that matter from the way it falls and fits to the little elements that give it its character.

The Udupp Belief

We believe beautiful clothing doesn't need to do too much.

It is in the details, the fit, the finish, and the feeling of finding a piece that simply feels right.

At Udupp, we don't create just to follow what is trending. We create collections with their own identity pieces that feel current, yet remain beautiful beyond a single season.

Welcome to Udupp By Devika Raju.
A fashion label built one step at a time.

Feel the rhythm of udupp